Zoho Marketing Automation
Marketing automation software for faster business growth
Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.
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Complete lead management
Capture leads, nurture and qualify them, and pass the best ones on to your sales teams.
Core HR simplified
Say goodbye to mundane spreadsheets or rigid systems to manage HR tasks. Get smarter and more efficient software with features designed to free you from administrative work.
- An employee database that scales
- Efficient employee case management
- Smart HR workflows
- Insightful analytics
Web behavior marketing
Understand every activity of your audience—whether on your site or your web app—and offer a personalized experience that exceeds your customers’ expectations.
Switch to smart marketing software. Switch to Zoho Marketing Automation.
Multichannel marketing
Email, social media, or SMS—run tailored campaigns on the medium that works best with your audience. We help you keep the conversation going even if they switch between channels.
Performance management at its best
Enrich the talent that nurtures your business. Get insight on how each team is performing, every individual’s skills and potential, and the ways you can improve organizational performance.
- Flexible goal setting and KRA mapping
- Continuous reviews and performance appraisals
- 360-degree feedback
- Analytics to identify performance gaps
Insightful reports
Well-defined reports with channel attribution show you the metrics that actually matter—from acquisition to customer loyalty. This helps you take corrective steps to achieve your goals faster.