Welcome to the July 2025 edition of ALNAFITHA IT’s Monthly Tech Innovation Newsletter.
This edition highlights our latest achievements, industry insights, and technology trends shaping digital transformation in the region.
Discover how our expertise in cloud, AI, and enterprise IT management is driving real business impact.
Major Events & Achievements
Zoom Partnership Milestone Events
Our achievement of Zoom Customer Experience (ZCX) Implementation Competency validates our expertise in Customer Experience Implementation, Sales Solutions, Phone Systems Integration, Contact Center Solutions, Arabic AI Routing Capabilities, and Saudi Regulatory Compliance.
Microsoft Azure MVP Community Events
Team expertise recognized through continued MVP status for cloud solutions, technical thought leadership in Azure architecture, community contribution and knowledge sharing, and advanced certification in cloud infrastructure design.
Top Performing LinkedIn Topics
1.ManageEngine Regional Technology Gathering Representation
Our participation in one of the region’s most influential technology gatherings connected us with top CIOs and industry leaders, showcasing our solutions and expertise to key decision-makers across the Middle East and Africa.
2. AI Integration with Contact Center Platforms Business Transformation
AI integration with UC and contact center platforms isn’t just a tech upgrade—it’s a business transformation. Companies implementing this report 26.5% increase in customer satisfaction and 22.6% revenue growth, demonstrating real ROI from intelligent automation.
3. AI Contact Center Transformation Opportunities
AI is transforming contact centers, but many companies are missing real opportunities. While 66% report increased virtual agent interactions, only the smartest organizations are using AI to enhance human interactions rather than replace them.
Top Performing Articles
1. SAMA Compliance and Saudi Banking Digital Transformation
Exploring how Saudi banks are discovering automated ITSM solutions that transform regulatory nightmares into competitive advantages, moving from manual processes to digital excellence.
2. Banking Compliance Challenges and ITSM Solutions
Deep analysis of how automated ITSM transforms regulatory compliance from operational burden into competitive advantage for Saudi financial institutions.
Top Performing Case Studies
Customer Service Transformation Across 100 Restaurants: Al-Tazaj Success Story
Overview: A full case study showcasing how Al-Tazaj, one of the largest fast-food chains in the Middle East, successfully developed and enhanced customer service across its extensive network of over 100 restaurants. The study highlights the innovative strategies and technological solutions the company adopted to ensure an exceptional and consistent customer experience.
Read the Full Case Study
Technology Focus Areas
Cloud Infrastructure & Azure Solutions
Deep technical content covering Azure architecture patterns, security implementations, and infrastructure best practices. Our expertise in cloud migration and optimization continues to generate significant interest from enterprise clients, with Azure MVP recognition strengthening our market position.
Customer Experience Technologies
Content focused on contact center solutions, Zoom implementations, and customer journey optimization. The achievement of Zoom CX competency positions us to deliver superior customer experience solutions across the region, with AI integration themes performing particularly well.
Enterprise IT Management
ManageEngine solutions, IT service management, and enterprise automation tools. Our partnership representation at major industry events has strengthened our position in the enterprise IT management space, with compliance-focused content resonating strongly with financial sector clients.
Digital Transformation Strategy
Business process optimization, digital workplace solutions, and modernization strategies. Content in this area continues to attract C-level executives and IT decision-makers looking for practical transformation guidance, particularly when combined with regulatory compliance insights.
Future Outlook & Strategic Direction
Q3 2025 Priorities
- Partnership Portfolio Expansion
Leveraging our Zoom Platinum Reseller status and ManageEngine partnership to deliver integrated solutions across the Middle East and Africa, with focus on customer experience and IT management integration. - Content Strategy Enhancement
Building on July’s enviable content, we will continue focusing on technical depth while maintaining accessibility. Planned content series include cloud architecture masterclasses and customer experience optimization guides. - Certification Excellence
With MVP recognition and Zoom competencies established, we’re targeting additional certifications in emerging technologies including AI integration, cybersecurity, and advanced analytics platforms. - Innovation Testing Initiative
Planning to establish innovative webinars for testing and demonstrating emerging technologies, providing clients with hands-on experience of next-generation solutions.
Thank you for staying connected with ALNAFITHA IT as we continue to lead innovation and excellence in digital solutions.
