Reach, Engage, and Grow Your Audience with Zoho Campaigns
Utilizing email marketing software that helps you connect with your customers and leads to engage them and sell your products. It enables you to tailor responsive designs, personalize your messages, and deliver emails to customers’ inboxes. This software triggers automated workflows and effectively connects with new customers. Zoho Campaigns is a whole toolkit that covers all features and functions needed to have a successful email marketing campaign.
- Email Marketing Personalization
- Email Marketing Automation
- Email Marketing Delivery
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Email Marketing Personalization
Driving Personalization
Adopt a drag-and-drop solution that enables you to dynamically change the content, images, and CTAs. You can also address the recipients by their names, include videos, generate coupon codes for recipients, and much more.
- Send personalized salutation.
- Merge tags to build relationship between leads and sales team.
- Add social share tags to your customers.
- Embed attracting visuals.
Track Your Contact Path and Activate Autoresponders
Monitor the process of lead nurturing and where every contact is along the journey and how long it takes for them. You can also accelerate the process with autoresponders to send out well-timed emails based on a schedule you preset. Zoho Campaigns will help you engage with your customers from the outset. Ensure that the emails you send resonate with your audience from the moment they sign up.
- Follow up with your subscribers based on how they interacted with your previous messages.
- Plan your offers and promotion beforehand so that they can be delivered at the right time.
- Never miss an opportunity to interact with your audience.
- Focus your outreach for a closed group to deliver the right information.
A/B Testing
Take advantage of real-time A/B testing to examine which version of your campaign that works well with your audience. You will increase your conversion rate by understanding your lead behavior and identifying which message resonates the most with them. Based on segmentation, Zoho Campaigns allow you to create different versions to deliver the right message at the exact time.
- Vary the subject line, preheader text, and the content of message.
- Obtain insights from decisive reports on the opening and clickthrough rates of each version.
- Automate sending the email message that works better with audience.
- Manually analyze the reports if needed to send the better email to the rest of your audience.
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Zoho Email Marketing Automation
Leverage Drag-and-Drop Workflows
Utilize pre-defined email marketing workflows that encompass messages for every occasion. Impress your potential customers with a meticulous plan that starts with an enthusiastic welcome to engaging them through your journey. You can develop effective strategies that entail all your marketing scenarios by customizing email workflows from Zoho Campaigns. Just choose your strategy, create a workflow, and activate it to reap the benefits.
- Draw different paths and add actions and emails to specify when a contact should enter and leave the workflow.
- Enrich your contacts with relevant information during each stage of the sales funnel.
- Utilize workflows designed for e-commerce activities along with purchase and cart abandonment follow-ups.
- Be acquainted with your marketing strategy’s performance.
Track Your Contact Path and Activate Autoresponders
Monitor the process of lead nurturing and where every contact is along the journey and how long it takes for them. You can also accelerate the process with autoresponders to send out well-timed emails based on a schedule you preset. Zoho Campaign will help you engage with your customers from the outset. Ensure that the emails you send resonate with your audience from the moment they sign up.
- Completely customizable layouts with images, content blocks, and social icons.
- HTML and plain text editor.
- Importing pre-designed HTML templates if needed.
- Responsive templates that render across many devices.
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Zoho Email Marketing Delivery
Send Your Emails at the Optimal Open Time of Your Recipients
Increase your open rates by scheduling the email sending at the optimal open time of each recipient. Zoho campaigns analyzes the open rates of the last three email campaigns to send the following email at the calculated average time of your recipients.
- Optimize your email send-time.
- Define a fixed time and zone to launch your email campaign.
- Send to a larger audience in batches to control your website traffic.
Apply the Best Practices for Email Cadence and Domain Authentication
Set up email limits for your organizations to turn a prospect’s interests into hard sales. Structure an effective strategy that maintains the rhythm, pace, and playbook of a successful email campaign. Enhance email deliverability, avoid domain misuses, and improve your sender reputation by utilizing Zoho Campaigns to authenticate your domain.
- Set email sending policy and monthly, weekly, and interval limits.
- Authenticate you sender domain.
- Utilize multiple tools to manage email lists to reduce bounced emails.
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