Bring Your Marketing and Sales on the Same Page with Zoho Marketing Automation

Reap the magnificent benefits of an automation platform that helps businesses of all sizes grab the attention of new visitors to your website, alter anonymous visitors into leads, and enhance lead conversion to bring up loyal customers. Zoho Marketing Automation has the features that put your organization on top of your marketing with the right tools in place

Lead Generation
Personalized Campaigns
Increased ROI

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Zoho Marketing Automation Features

Zoho offers a suite of marketing automation features and functionalities that can help businesses streamline their marketing processes, generate leads, and improve their customer engagement.

Create Quality Leads and Orchestrate Their Journeys

Get your brand noticed by the expected audience and outperform your competitors. Offer your audience the best experience from the attraction level up to the sales one. By understanding their behavior, you will be able to nurture them as best as possible, evaluate how ready they are to product purchasing, and assign the best bets to your sales specialists.

Diversify the sources of lead generation.
Keep your leads active and engaged by meeting their expectations and more.
Add scores to leads to analyze them and identify the leads you can go ahead with.
Guarantee the best leads for your sales team.

Utilize Every Opportunity to Generate New Leads

Maximize your leads by establishing a good relationship with them. Go beyond the traditional sources of grabbing the attention of your audience to your products and getting them excited about your brand. In fact, the essential pillar of converting leads to loyal customers is the good relationship you establish with them.

Build sign-up forms in your web pages, landing pages, and blog posts to collect details about your prospects.
Create on-spot forms during one-on-one sessions and brand gatherings.
Brilliant pop-ups to keep your visitors hooked to the pages they land on.

Target Your Audience Based on Your Lead Behavior

Tailor captivating messages to your leads based on behavioral insights. With Zoho Marketing Automation, you will be able to comprehend the lead behavior, get meaningful insights into their preferences and interests, and showcase the finest customer experience.

Monitor the visitor behavior on your website and which pages they get hooked to.
Track missed and achieved goals of your visitors for retargeting campaigns.
Identify visitors who have unfinished payments or purchases by setting action flows.

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Capitalize on Multi-Channel Marketing

Stir up brand awareness by having a connection with your audience via the platforms they use and prefer. Schedule your marketing activities across a variety of channels, allocate a budget, and set the expectation for your ROI. Grant your audience the privilege to choose how they can connect with you and gather all their data in one place to easily follow with them any time or way you find suitable.

Create and send drip emails to capture the attention of your prospects.
Zoho Marketing automation integrates with multiple SMS tools to reach your audience mobile easily.
Maximize your reach to the audience through social media and offering promotions.

Come up with an Engagement Plan by a Remarkable Journey Builder

Realize the frequent paths taken by the customers and build an effective journey for every lead. Nurture your leads throughout the journey and provide them with all reasons that encourage them to choose you. You can also tailor your own workflow that governs all activities that trigger the program, from when the messages should be sent, to when and how a lead should be removed from the journey.

Choose from pre-designed templates to save time.
Build logical journeys to offer a personalized journey to your leaders.
Track the performance of the lead journey with detailed reports.

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