Disclose Your Website Metrics with Zoho PageSense

Figure out the behavior of your audience on your website and have a comprehensive picture of your website metrics. Zoho PageSense enables businesses to streamline their marketing efforts by providing them with web analytics. You will know how visitors landed on your website when they take action on your pages, which pages achieve more conversions, among other things.

  • A/B Testing
  • Heatmaps
  • Funnel Analysis

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What’s included?

Zoho PageSense Features

With Zoho PageSense, you can create different variations of your website pages, test them against each other, and analyze the results to identify the best-performing version. 

Define Goals to Track Your Essential Website Metric

Set goals to track the performance and meet your business objectives. PageSense enables you to track the goals across numerous pages and platforms. You will be able to define the top-performing pages and gain insights on different pages. Further, you will track website elements like menus and dropdowns, link and button clicks, or a sign-up form or purchase.

  • Track and measure key website metrics in real-time.
  • Define the top-performing pages by comparing performance metrics.
  • Monitor conversions based on geographical locations to get insights into regions.
  • Adopt vigorous segmentation to find the most effective segments of your audience.

Analyze Your Funnel by Mapping Your Visitor Journey

Draw out your customer journey to purchase by defining the pages that streamline this journey. Discover how your visitors move from one page to another and pinpoint the pages that achieve the maximum drop-offs. Eliminate your bottlenecks on your visitor’s journey by understanding the behavior of your audience.

  • Increase your website conversions by identifying the pain points.
  • Generate segment funnel report.
  • Set up your funnel steps and track your visitors through the website.
  • Track multiple pages.

Utilize Heatmaps to Understand Your Audience Behavior

Figure out the way your audience interacts with your pages with Zoho PageSense. All you have to do is to create a single heatmap, which enables you to track your visitors’ clicks, to what extent they scroll down, and the sections they spend more time on.

  • Delve more into the details of your visitors’ engagement.
  • Generate reports and filter them using pre-defined segments.
  • View your heatmap across mobile, tablet, and desktop environments.

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Maximize Conversions by Optimizing Your Website

Predict, test, explore, and optimize multiple aspects of your pages. Never get confused about where to set your CTA! You can test and know which is suitable for your business. Try different layouts, site elements, images, and content, and PageSense will tell you more about what makes more conversions.

  • Create A/B test web page variations to compare conversion rates.
  • Edit mobile, desktop, and tablet versions via an intuitive visual editor.
  • Set revenue goals to compare each variation.

Showcase a Personalized User Experience

Give your visitors a unique user experience to meet their needs and demands. You can accelerate your website conversions by understanding the demographics, acquisition channels, past behavior, and browsing pattern to personalize your website experience.

  • Set the criteria based on which you can show content to your target audience.
  • Consolidate add-ons personalized to the browser of your visitors.
  • Compare the performance of multiple experiences.

Interact with Your Visitors and Engage Them

Gather your customer feedback by means of on-site and in-app polls. You can analyze the responses to improve your website based on feedback. Re-target your audience by sharing content they find interesting and sending transactional messages and feature announcements.

  • Create polls and conduct a Likert scale survey.
  • Trigger push notifications for specific behavior of your visitors.
  • Establish captivating and contextual pop-ups, slide-ins, and banners.
  • Run Net Promoter Scores to make informed marketing decisions.

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